Website: www.hm.com
First H&M Store Launches in the Middle East
Global retail leader H&M made its first venture into the Middle East with the launch of its Dubai and Kuwait stores. The Dubai launch saw over 4,000 guests from Dubai’s trendy residents attending the opening ceremony with music and festivities.
Another launch was held two weeks later in Kuwait where dignitaries from Kuwait’s Al Shaya’a Group, the franchise holder for H&M Store in the Middle East, met with Kuwait’s shopping elite.
Both launches were a resounding success in their markets.
